Marketing

About the programme

In current conditions of Russian business development graduates must not only have professional skills and knowledge. To stand up to the demands of current conditions they must be managers, well educated people with broad interests, who can not only solve the presented problem, but also independently set and solve issues, organize and supervise the process, work as a team. Know the basic principles of management. Being a researcher, to be able to generate and implement ideas. Understand how a company functions as a whole.
 Therefore, the MA Marketing program aims to prepare a researcher, analyst, able to make decisions, manage the marketing function of the enterprise, using the recent knowledge in marketing and management. In the conditions of current global crisis market researchers are required to undertake require economically sound decisions. That is why the MA program in Marketing focuses on the formation of analytic thinking. The emphasis is on marketing analysis, quantitative methods of analysis. The emphasis is on branding, relations marketing, marketing performance evaluation, current methods of Internet promotion, website optimization etc.

Block of elective disciplines allows to make the program more flexible, apply individual approach to learning and enable students to deepen their knowledge in the areas of marketing.

Master program "Marketing" is focused on training people, whose professional activities focus on:

• developing and implementing marketing strategies;
• developing relations with customers and business - partners;
• assessing and managing satisfaction and loyalty;
• developing a strategy of interaction with customers based on their value for the company;
• developing activities to promote the brand;
• expanding sales markets;
• analyzing of marketing impact and effectiveness;
• sales forecasting;
• formation and distribution system management, price and product policies;
• content and web site management;
• strategic and operational marketing planning.
   

The program is aimed at developing knowledge and skills on the basis of business management - processes and project - management in:

• strategic and operational marketing,
• brand management,
• marketing research and analytics .
   
  Program provides a choice of individual trajectories:
  
• Marketing Management
• Marketing in IT
• Marketing in small business