Institute-wide event

On 8 October Moscow hosted the Sixth Moscow Marketing Business Forum TOP-MM.
The key subject: ‘Marketing: Reloading! Strategies of protection and growth of sales in new global situation’

More than 30 Marketing Directors of Russian established companies of consumer and industrial markets such as Coca-Cola HBC, Danone, IBM, Hewlett Packard, L’Oreal, Nestle, Unimilk, VTB24, Vympelcom, ONEXIM Group, Ingosstrakh, Technosila, TNK BP, MIRBIS, etc. spoke at the Forum. Discussions focused on cases with high ROI and marketing events with the short-term return. Forums of the TOP-MM cycle are always characterized by orientation to practical experience, high level of speakers, special formats aimed at involvement of all the participants. This year special attention was paid to extended opportunities of career growth and search for new jobs.

And once again Eugeniy A.Boichenko, the Head of MIRBIS MBA-Marketing program was elected to the Expert Council of the Forum. The Expert Council includes also such well-known specialists in marketing as Gamid Kostoev, MIRBIS lecturer (IBS), Sergey Pevnev, MIRBIS alumnae (Samsung Electronics), Maxim Savitskiy, MIRBIS partner (Uralsib), Roman Obryaschikov (Knauf Insulation), Igor Mann (Mann, Ivanov & Ferber), Samvel Avetisjan (Arkhimed), Yulia Golubtsova (Bosch), Victor Novochenko (ZIL), Svetlana Anurova (Vympelcom), Michael Safran (Promsvyazbank), Andrey Rukavishnikov (Evrasia), Maxim Pichugin (Ingosstrakh), Alexander Bazanov (Marketing PRO).

Eugeniy Boichenko on behalf of MIRBIS thanked General Director of the company MarketingOne Vladimir Naumov for convening TOP-MM Forum. “I think that the Forum showed a high level, first of all from the point of view of its participants. It was absolutely clear that those 300 people sitting in the hall were deeply interested in the event and their interest was based on understanding of actual problems of our profession. I would also like to thank you for the selection of speakers and high-quality of their talks. I am sure that professionalism and the auditor’s interest, energetic dialogue and the spirit of partnership made the Forum useful and memorable”, said Eugeniy Alexandrovich. The Marketing Center of MIRBIS shares the opinion of Eugeniy Boichenko and hopes to take part in the next Forum.

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