MBA Marketing

The MBA program got the international accreditation of the Association of MBAs (AMBA) which testifies to the high quality of training and the authority of the school. MIRBIS MBA graduates can become members of AMBA.

The MBA program ‘Marketing’ is headed by Assistant Professor Eugenie A.Boichenko.

Today all of us have their own ideas of marketing and consider themselves experts in the field.
Do you know the answer to the question if marketing is a science or art? At our meetings we discuss discrepancies in the text-books which say that traditional marketing is already dead. And how long was it traditional?

Marketing is an establishing and developing subject, a lively and interesting topic which embraces creativity, estimation, intuition, resolution. And we show all this in our program!

What does the program ‘Marketing’ focus on?
It is a developing individual who has experience in marketing problem solving and who aims at the Marketing Director position, in some industries it is Sales Director.

What are the specific features of the MBA program ‘Marketing’?
The MBA program ‘Marketing’ of MIRBIS Institute was the first on the Russian market of business education. It has its own traditions, the well-balanced faculty and fundamental principles.

First of all we work with clear understanding that our student is an adult striving for growth which defines the principles of our program:

Consistency and logical order of subjects and blocks in the program;
Skills in marketing and corporate management;
Focus on corporate competences;
Active participation of students in the training process;
Interpersonal interaction in the group

All courses are presented in their cross- section illustrated by examples of different industries which allows students to understand specific features of marketing in B2B, B2C, services and provides additional stability of our graduate and specialist. Feedback from our students and graduates, the highly-qualified faculty give us an opportunity to retain the leading positions in marketing education.

We are developing and develop Russian and world marketing. We see our contribution to the subject not only in text-books and scientific articles but also in recognition in the form of awards and grants.

We attract Commercial Directors and Marketing Directors of the biggest Russian and Western companies, create unique and highly-competitive products, take system decisions ensuring the growth of companies and economy as a whole.

Our goal is to create the environment suitable for realization of students’ abilities.

We mean knowledge, skills and competences we develop. The atmosphere in MIRBIS is fruitful because here lecturers are keen on their subjects and it gives students an opportunity to use the equal dialogue, to search for something new and to make personal discoveries.

See you in MIRBIS Institute at the MBA program ‘Marketing’
E.A.Boichenko.

News of the program:

October 22nd, 2007
The lecturer of MIRBIS MBA Marketing program Tatiana Nufferova was appointed to the position of Director for Russia of the company GIM-Gesellschaft fur Innovative Marktforschung.

So far Tatiana Nufferova headed the department of marketing research in Alpha Bank and before that she was the head of consumer research division of the ACNielsen company.

Best wishes and good luck!

October 12th, 2007
We congratulate Anna Kovaljova, the student of MBA-Marketing program. She was appointed to the high and responsible position of the Head of the Department for Public Relations and Mass Media of the Supreme Arbitration Court of the Russian Federation.

We wish you every success!

On June 15th, 2007 diplomas were granted to students of group MBA-62M.

The Moscow government awarded a grant in science and technology in the sphere of education to the program MBA Marketing of the Moscow International Higher Business School MIRBIS (Institute) which testifies to professionalism and high quality of the program.

Annually the European Fund of Management Development and Business and Marketing School of Spain organize the international marketing game ‘GlobalMarketingGame’. In this game a realistic situation is shaped where each team represents a manufacturing company, last year it was a dairy product producer. Participants prepare the plan for the company development for 3-4 years. The team that becomes the leader on the market wins. It means that victory depends on decisions made by the team. The game gives an opportunity to check and practice analytical skills, skills of making group decisions and assuming responsibility for them, strategic thinking. There are 4 stages in the game, the last one, the super final is held in Madrid. This year graduates of MIRBIS MBA program took part in GlobalMarketingGame 2006 for the first time.

The structure of MBA-Marketing program...

Tuition fee:

Forms of training MBA program
MBA program of dual diploma

Evening form of study:
A) 3 times a week from 6:30pm to 9:30pm

B) One workday from 6:30 pm to 9:30 pm and

Saturday from 10:00 am to 5:00 pm
480 000 rub
480 000 rub + 3490 £

Module:
A) once a week on Saturday

B) 2 weeks, daytime classes

A) 450 000 rub

B)348 000 rub
A) 450 000 rub + 3490 £
B) 348 000 rub + 3490 £